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Gridpoint · Rental

Sixty locations, one fleet page

Gridpoint gave sixty rental locations one uniform fleet page, served from a single API.

March 12, 2026California, USA
Case study gridpoint
60locations
1image source
2.3xfaster page loads

Gridpoint rents cars from sixty locations. Each location used to maintain its own fleet page, and each one looked like a different company.

The problem

Branch managers uploaded whatever images they had. Some used manufacturer press shots, some used phone photos of the actual car, some used nothing at all and showed a grey placeholder.

The pages were also heavy. Uncompressed uploads pushed some fleet pages past eight megabytes.

What changed

Fleet pages now render from one shared vehicle catalog, with images requested per class rather than per branch.

  • One image request per vehicle class, cached on the CDN.
  • WebP at the exact size the layout needs, no oversized uploads.
  • Branches can no longer break the layout by uploading a portrait photo.

The result

Page weight dropped far enough that load times more than halved on mobile. Branch managers lost a task they never wanted.

Every branch used to have its own idea of what a fleet page looks like. Now there is one.

Dana WhitfieldHead of Digital, Gridpoint

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