Media kit

Logos

The wordmark is the primary logo; the mark carries small spaces such as app icons and avatars. SVG scales to any size and is the right choice almost everywhere; the PNGs are large and transparent.

Colours

The palette the website and product actually use. Ink and white carry the brand; the blues are accents, the warm neutrals are backgrounds.

Typography

One typeface for everything: Geist, with Arial as the system fallback. Headlines are set tight, body copy runs at a comfortable line height.

Usage

Short version: use the files as delivered and give them room.

• Write the name as two words: Vehicle Imagery.
• Use the ink wordmark on light backgrounds, the white one on dark backgrounds.
• Keep clear space around the logo of at least the height of the V.
• Use the mark alone only where the wordmark does not fit, such as app icons and avatars.
• Do not recolor, stretch, rotate, outline or add effects to the wordmark.
• Do not place the wordmark on busy photos or low-contrast backgrounds.
• Do not rebuild the wordmark in another typeface.